​​​Corin Clement​

VP of Marketing - JPAR® - Real Estate

2018 - 2024

 

• Developed and led comprehensive digital marketing campaigns and strategy for JPAR's Recruiting Division, resulting in the recruitment of over 900 agents across Texas-based, company-owned stores in 2023.

• Achieved a direct correlation of over 50% between agents hired from digital marketing efforts in Texas-based, company-owned stores.

• Designed and executed digital marketing campaigns for JPAR's Franchise Division, generating over 2,500 leads for the franchise sales team since approval and launch in Jan 2022.

• Contributed to over half of JPAR's franchise applications and total sales through effective digital marketing efforts.

• Led the digital marketing strategy for new webinar initiatives, launching in Sept 2023, resulting in over 1,500 signups/leads for the recruiting and franchise sales teams YTD.

• Produced more than a dozen syndicated press releases across local and national outlets as Co-PR manager in 2023, significantly enhancing JPAR's brand awareness and exposure in new and existing markets.

• Spearheaded email marketing campaigns with open rates averaging between 20-30% for JPAR’s recruiting and franchise sales teams.

• Automated workflows through Zapier for CRM efficiency, enhancing prospect engagement and customer lifecycle marketing.

• Drove internal communication campaigns for newly acquired, vertically integrated ancillary services, accelerating customer growth and revenue for JPAR’s holdings company and subsidiaries.

• Named among the Top 50 Real Estate Marketers in the US by HousingWire.

 

Marketing Director - The Cooksey Branch of Mid America Mortgage, Inc.

2015 - 2018

 

• Managed the Marketing Department that largely contributed to company revenue exceeding $8,000,000 for 2017. 

• Developed an efficient workflow/project mgmt. system to meet the marketing needs of loan officers and Realtor partners. 

• Spearheaded digital and social media marketing campaigns and content contributing to growth in human capital/sales personnel by over 185% since 2016. 

• Developed creative marketing content for branch, loan officers, and Realtors, for print, digital, social media, and video campaigns. 

• Instructed effective social media lead generation strategies, including, target audience identification, copy, and creative development for initial and retargeted buyer side and listing campaigns. 

• Key speaker/host of various loan officer lunch and learns, webinars, and, branch events. 

 

Residential Realtor & Marketing Consultant - JPAR® - Real Estate

2013 - PRESENT

 

• Represent clients on buying, selling, and leasing residential real estate.

• Manage CRM databases and set campaigns to follow up establish contact.

• Runs a self-created and managed lead generation strategy and account.

 

Marketing Specialist - Proficio Mortgage Ventures, LLC.

2012 - 2013

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• Created campaigns and sales funnel processes for loan officers to stay engaged with real estate agents.

• Developed cold email campaigns to book appointments for loan officers with real estate agents.

• Assisted in CRM set up, maintenance and reports for senior management.

• Cold-called real estate agents to set appointments for loan officers.

• Collaborated on event-planning and schedule execution.

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*More experience available upon request.